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World Marketing Conference

January 2015 saw the convergence of KKL-JNF offices worldwide in Israel, for the biennial International World Marketing Conference - an action packed week of touring KKL-JNF projects and developing marketing strategies for its goals.

January 2015 saw the convergence of KKL-JNF offices worldwide in Israel, for the biennial International World Marketing Conference for an action packed week of touring KKL-JNF projects and developing marketing strategies for the social and environmental goals of KKL-JNF.

The conference focused on hands-on marketing for the following exciting KKL-JNF projects, to be advanced over the next five years:

Promoting Multicultural Coexistence - Working for a better Israel for all its citizens, including Jews, Muslims, Druze, Bedouin and Christians
Innovative Agriculture and Eco/Agri Tourism - Increasing tourism to Israel's south and exposing visitors to cutting-edge scientific breakthroughs in desert agriculture
Renewable energy, food security & sustainability - Funding research and development in sustainable agriculture, with a focus on growing food in arid and semi-arid regions
Living on the Edge - supporting communities living near the Gaza border in the areas of security, agriculture, tourism and community cohesion
Supporting Disadvantaged Populations - Improving the lives of people with disabilities as well as people who are ill or at-risk, one landscaping project or forest trail at a time.