KKL-JNF, as the organization responsible for Israel’s forests, plants and tends these woodlands with professionalism and great devotion, for the benefit of the general public, the environment of today, and the environment of generations to come. The organization is well aware that fostering the bond between trees and humankind is a vital ecological and social objective. But the forest does not belong to KKL-JNF, but to each and every one of us.
Filthy surroundings are more than just an eyesore – they are an indication of a deeper problem. Litter impinges upon many areas of our lives: it is evidence of a lack of belonging, of neglect, of uncaringness. Research in many different parts of the world has shown that uncared-for surroundings instill a lack of confidence and promote violence. Those who litter the forest cannot do so with a clear conscience.